As a result of success on of the profile grinder equipment project (see project), a great business opportunity opened up in offering these unique, specialized grinding services for a premium.

However, we needed a unique marketing campaign aimed at opening the minds of the world's guidewire designers to new, previously unachievable design possibilities.

Having a passion for any design challenge, I volunteered to design marketing materials to assist with the campaign. I was given the greenlight and the creative fun began.

When you open the box, you open your mind...